Stop Illicit Cigarette Trade
and save Rs. 44 Billion annually

In Pakistan, Rs. 44 Billion is looted every year by illicit cigarette trade ^[1]. This robbery is done by illicit cigarette manufacturers who under-declare their production to evade taxes.

In 2018, Oxford Economics published a report, wherein, a survey was conducted across 16 countries in Asia, Pakistan ranked number 1 for illegal Cigarette Consumption ^[2]. Off the 77.8 Billion cigarette sticks consumed in Pakistan, 41.9% of that market is captured by illegal cigarettes which account for 32.6 Billion non-tax paid cigarettes ^[2]. If we are able to collect this amount, it will help bring in new revenue streams which can be invested in Pakistan to improve public services, provide employment opportunities and have a direct impact on our national growth.

There is an urgent need to #StopIllegalTrade of all forms to ensure our country prospers.